Taste 'n See + Q & A

Kim Zovak and Keith Webb hosted this interactive Taste 'n See workshop. Here's a link to the recording.

PCC to MCC Certificate Program

Make Your Coaching More Enjoyable, Transforming, and Valuable

You’ve come a long way from your early, more clunky, coaching days, and yet… you wonder if there is something more? There is!

You know how going from ACC to PCC was a big shift. And (drum roll) the shift from PCC to MCC is even bigger!

More of the same won’t get you there. Doing what you currently do better, isn’t enough. You need to coach differently.

The good news is, an MCC style of coaching is more fun, creative, and energizing; and will get even better results, more quickly for your clients. 

Over 8 months, we will equip you on your learning and development journey… and also give you what you need toward the ICF MCC credential.

And since we know that adults learn best through experience. We’ll do lots of dynamic experiential learning, and have regular time for practice with feedback to stretch you into new postures and approaches.

Once we have experienced this power of working together you'll recognize why MCC coaches can achieve so much breakthrough or progress in a relatively short amount of time. All this makes your coaching more enjoyable, transforming, and valuable.

Course Outline & Objectives

Plenary 1: Overview of MCC Level Coaching

This session will open the world of higher-level ICF MCC coaching. Participants will be inspired as they get a glimpse of a whole new world of coaching; building on what they know while inviting them into more agility, adventure, and potential to catalyze breakthroughs!

Plenary 2: Foundation - Ethics and Coaching Mindset 

This session will focus on how we show up as coaches. Learning to pay attention to, and adjust, our posture as coaches has potential to powerfully impact how the client shows up. This session will also invite engagement around real-life coaching scenarios to highlight the the subtle ways we get pulled into ethical gray areas in our coaching. Having a solid foundation enables us to operate with greater confidence, compassion, and agility.

Plenary 3: Co-Creating - Agreements and Trust

This session will focus on the partnership we have with our clients, both within the session and beyond the session. The number one challenge of experienced coaches is mismatched expectations, which can undermine trust/safety. Strengthening this important area can provide coaches with the confidence and skills to have authentic conversations when setting up the coaching arrangement and throughout their work together. 

Plenary 4: Co-Creating - Presence

Coaching Presence can’t be faked or worked around. We’ll do a variety of exercises to gain greater awareness of when we are in presence and when we are not, and learn to better be able to return to this state of being present as/when we slip away. We’ll see that our presence invites our clients into new spaces within themselves, and from the place of mutual presence new thinking, perceiving, and ways of engaging will emerge.

Plenary 5: Communicating Effectively - Listening

Listening Actively is not primarily focused on what the client is saying but how they are sharing/reflecting. We’ll learn to listen more deeply and holistically; so that the listener and client connect to something much deeper than either of them was previously aware of. We’ll see that our listening has potential to invite clients into new spaces within themselves, which will transform how they show up externally with others. 

Plenary 6: Communicating Effectively - Awareness

It isn’t our brilliant insights that bring value but our ability to catalyze the brilliance of our clients that brings true transformation. We’ll focus on making observations, using self-as-instruments, making the invisible visible, working with emotions, and improving our direct communication as coaches. 

Plenary 7: Cultivating Learning - Growth

The session focuses on Facilitating Client Growth both within the coaching conversation and more broadly through the coaching relationship. We’ll look at various models of adult development to better understand how people grow and change (or not). MCC coaches understand how to support the deeper and more long-term impact their coaching can have with the clients. 

Plenary 8: Extra Topics

This session will include some of the topics such as coaching difference, adaptive leadership, transactional analysis and voice dialogue, coaching supervision, and also be customized by the needs and interests of cohort participants. This session will also model finishing up a coaching series, as we wrap-up the course and celebrate progress together.

About this Course


  • Fulfill ICF MCC coaching education and mentor coaching requirements.

  • Better understand and embody ICF Core Competencies at a higher level.

  • Move into greater freedom and experimentation with your coaching.

  • Better outcomes and transformation with real-life clients in your context.


  • Be at a PCC level of coaching expertise. 
  • To receive a Level 3 Certificate, participants must hold an active ICF PCC credential in good standing as a prerequisite to enter and complete the program. Without an PCC, you will instead receive core competency training hours, which can be used for an MCC through a Portfolio application. 
  • Commitment to complete the program.

Course Delivery:

  • All sessions are over Zoom.
  • Plenary Sessions - 8 monthly, 6-hour sessions.
  • Triad Application Sessions - 7 monthly, 2.5-hour sessions.
  • Mentor Coaching - 7 group hours during some Plenary sessions and two 90-minute individual sessions.
  • Homework.

Triad Application Sessions:

Cohort participants will meet in groups of 3 people for follow-up processing and practice between Plenary sessions. These smaller groups provide the opportunity for personalized processing and longer practice coaching sessions to experiment with the new skills/ideas. The Triad sessions will be recorded so participants can use the recordings (or portions of) for further input with their mentor coach.


    Dr. Kim Zovak is an experienced team-leader, people developer, pastor, trainer, coach and strategic consultant with over 30 years of experience working globally with a variety of businesses, churches and not-for-profit organizations. 

    After living abroad for 14 years (in Australia and China), she and her husband of 32+ years are currently based in both Los Angeles and Washington DC. She is an ordained pastor and works with Novo.

    Kim holds an MCC credential with the International Coaching Federation and is a credentialing assessor, mentor coach, and coaching supervisor. She is known for her creativity in designing and facilitating learning environments that create community and catalyze deeper transformation, while simultaneously embodying the content.

    ICF Credit Hours

    75 training hours including 10 MCC mentor coaching hours, which will fulfills the ICF’s MCC training requirements.

    If you miss part of the course...

    You may miss up to 25% the Plenary sessions and make them up by listening to recordings.

    PCC to MCC Certificate Program Pricing and Dates

    $5,000 in 1 or 2 payments. $2,500 up front with the balance midyear.
    $5,400 in 3 to 9 payments. $1,400 up front and the remainder in scheduled payments completed by October.

    Plenary and Triad Sessions will be January through November 2024, skipping June, July, and August. The Plenary sessions are:

    To Be Announced

    Apply Now To Join the 2024 Cohort
    Take the next step in your coach development, apply now to join the new PCC to MCC Certificate program for Christian leaders.

    Applications for the 2024 cohort will begin in September 2023


    Q: How long do I have to apply for an MCC using these training hours? 
    A: There's no time limit on using training hours for an MCC. You may earn them now, and apply for an MCC 2, 5, 10 years later under the ICF's credentialing policy.

    Q: I don't have a PCC yet, can I join this program?
    A: Because this is an advanced course, you should be at a PCC skill level. If you don't hold a PCC credential, you could take the course and receive the training and mentor coaching hours for it. You would be able to use those hours for a MCC Portfolio application. Those with an active PCC will be able to receive a Level 3 Certificate. In the end, there's not much difference in the MCC application process between the Level 3 Certificate and Portfolio applications.

    Q: Can I use this training to renew my PCC?
    A: Yes. You'll receive 75 training hours, which are all core competency. If you need to renew your PCC midway through the program, we can provide documentation for the amount of training hours you have completed.

    Q: Should I wait until I'm closer to the 2,500 client coaching hours needed for MCC?
    A: No. To wait, you're saying you want to coach at a PCC level for thousands of hours, then hope to level up to an MCC prior to your application. Why not learn how to coach at an MCC level now? You'll be using and improving on your new MCC skills for years as you coach your 2,500 hours. Plus, as a more effective coach, you may find it easier to get new and higher paid clients.

    Q: It's a lot of money.
    A: It is and it isn't. Compared to other comparable programs, it's less money. And if, because you coach at this level you are able to gain two new clients, their coaching fees will pay for cost the program in 9 months. ($150 an hour x 2 clients x twice a month is $600 a month, x 9 months is $5,400) 

    Q: What happens if CRM doesn't receive ICF approval for a Level 3 Certificate?
    A: The ICF requires all new programs to complete one cohort in order to apply for a Certificate program. The 2023 cohort was that group. Both Kim Zovak and Keith Webb have experience applying for and receiving ICF Level Certificates. Once we receive approval, we are able to go back and award the qualified 2023 and 2024 cohort graduates a Level 3 Certificate. 


    Keith WebbIf you're a Christian leader and want to multiply your impact, we can help. I developed The COACH Model® and our ICF-approved Christian coaching training to help you achieve organizational results while simultaneously developing people.

    Since 2005, we led leadership development and coaching processes in more than 30 countries from over 350 organizations. In the past 3 years, we trained more than 10,000 leaders in coaching skills.

    Learn more about us »



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