Shorter Level 3 Cohort
We also offer a shorter version of this program that runs Sept through Dec for 25 training hours.

Level 3: The Art of Masterful Coaching (Full Program)

Make Your Coaching More Enjoyable, Transforming, and Valuable

You’ve come a long way from your early, more clunky, coaching days, and yet… you wonder if there is something more? There is!

The shift from PCC to MCC is more fun and valuable.

An MCC style of coaching is more fun, creative, and energizing; and will get even better results, more quickly for your clients. 

Through our cohort process, we will equip you on your learning and development journey… and also give you what you need to renew your PCC and gain hours toward your MCC credential.

We know that adults learn best through experience. That's why we'll do lots of dynamic experiential learning and have regular time for practice with feedback to stretch you into new postures and approaches.

Once you have experienced this power of working together you'll recognize why MCC coaches can achieve so much breakthrough or progress in a relatively short amount of time. All this makes your coaching more enjoyable, transforming, and valuable.

Course Outline & Objectives

Plenary 1: Intro/Overview of MCC Coaching

This session will open the world of higher-level coaching and provide an overview of some of the key distinctions of ICF MCC coaching. Participants will be inspired as they get a glimpse of a whole new world of coaching; building on what they know while inviting them into more agility, adventure, and potential to catalyze breakthroughs!

Plenary 2: Foundations of MCC Coaching: Ethical Practice and Coaching Mindset

This session will focus on how we show up as coaches. After all, “who we are is how we coach.” Learning to pay attention to, and adjust, our posture as coaches has the potential to powerfully impact how the client shows up.

This session will also invite engagement around real-life coaching scenarios to highlight the kind of ethical decisions that are always going on in our coaching. Not the black-and-white issues but the subtle ways we get pulled into ethical gray areas.

While these foundational competencies are often taken for granted (and thus can get a bit sloppy), strengthening these areas in our coaching can be a game changer. Having a solid foundation enables us to operate with greater confidence, compassion, and agility.

Plenary 3: Co-Creating as an MCC Coach: Agreements and Cultivating Trust/Safety

This session will focus on the partnership we have with our clients, both within the session and beyond the session. The number one challenge of experienced coaches is mismatched expectations, which can undermine trust/safety. Thus, strengthening this important area can provide coaches with the confidence and skills to have authentic conversations when setting up the coaching arrangement, and throughout their work together. This session will also be a good reminder of how we can apply these important competencies and values to our work and relationships beyond our coaching.

Plenary 4: Co-Creating as an MCC Coach: Maintaining Presence

The session continues on the theme of co-creating the coaching relationship, highlighting the importance of Coaching Presence. This is the key skill for MCC coaching. It can’t be faked or worked around. We’ll do a variety of exercises to gain greater awareness of when we are in presence and when we are not, and learn to better be able to return to this state of being present as/when we slip away. We’ll see that our presence invites our clients into new spaces within themselves, and from the place of mutual presence new thinking, perceiving, and ways of engaging will emerge. Once we have experienced this power of working together we recognize why MCC coaches can achieve so much breakthrough or progress in a relatively short amount of time.

Plenary 5: Communicates Effectively as an MCC Coach: Listens Actively

The session begins our focus on Communicating Effectively by highlighting the importance of Listening Actively. The focus is not primarily on what the client is saying but on how they are sharing/reflecting. We’ll learn to listen more deeply and holistically; so that listening becomes much like a spiritual practice, connecting the listener and client to something much deeper than either of them was previously aware of. When we listen generatively like this, change can happen at deep levels (and often quite quickly). We’ll see that our listening, like our presence, has the potential to invite clients into new spaces within themselves, which will transform how they show up externally with others.

Plenary 6: Communicates Effectively as an MCC Coach: Evokes Awareness

The session explores the competency of Evoking Awareness at a MCC level. It isn’t our brilliant insights that bring value but our ability to catalyze the brilliance of our clients that brings true transformation. We’ll focus on making observations, using self-as-instrument, making the invisible visible, working with emotions, and improving our direct communication as coaches. Evoking awareness is at the heart of coaching, so being able to better embody this competency will bring better results for your clients immediately.

Plenary 7: Cultivating Learning and Growth as an MCC Coach

The session focuses on Facilitating Client Growth both within the coaching conversation and more broadly through the coaching relationship. We’ll look at various models of adult development to better understand how people grow and change (or not). Since the goal of coaching isn’t merely a solution to a problem or action steps to a current challenge, coaches need to be able to understand how to support the deeper and more long-term impact their coaching can have with the clients. Similarly, the value of coaching isn’t merely what happens in the coaching session but in the coaching relationship and the ongoing development that can happen for a client. Better understanding and embodying this competency can help deliver better immediate and long-term value to your clients.

Plenary 8: Extra Topics, Consolidation, and Celebration

This session will include some of the topics we haven’t yet covered (e.g. coaching difference, adaptive leadership, transactional analysis, embodied transformation, ontological coaching, and coaching supervision), and also be customized by the needs and interests of cohort participants. We want to ensure cohort participants are introduced to a variety of tools and resources that better enable them to experiment with higher levels of (aka more transformational) coaching and support their ongoing development. This session will also model finishing up a coaching series, as we wrap up the course and celebrate progress together.

About this Course


  • Better understand and embody ICF Core Competencies at a higher level.

  • Move into greater freedom and experimentation with your coaching.

  • Better outcomes and transformation with real-life clients in your context.

  • The Full Program earns 75 Core Competency training hours. Which are enough to renew your PCC.


  • Participants must hold an active ICF PCC credential in good standing as a prerequisite to enter and complete the course. 
  • Commitment to complete the course.

Course Delivery for Each Cohort:

  • All sessions are over Zoom.
  • Introductory Session.
  • Plenary Sessions: 2 long and 6 shorter.
  • Triad Application Sessions: 8 monthly, 2.5-hour sessions.
  • Mentor Coaching: 7 group hours during a portion of the Plenary sessions, and 3 60-minute individual sessions.
  • Homework: brief reading, watch coaching demonstration videos.

Triad Application Sessions:

Participants will meet in groups of 3 people for follow-up processing and practice between Plenary sessions. These smaller groups provide the opportunity for personalized processing and longer practice coaching sessions to experiment with the new skills/ideas. The Triad sessions can be recorded so participants can use the recordings (or portions of) for further input with their mentor coach.


    Dr. Kim Zovak is an experienced team-leader, people developer, pastor, trainer, coach and strategic consultant with over 30 years of experience working globally with a variety of businesses, churches and not-for-profit organizations. After living abroad for 14 years (in Australia and China), she and her husband of 32+ years are currently based in both Los Angeles and Washington DC. She is an ordained pastor and works with Novo.

    Kim holds an MCC credential with the International Coaching Federation and is a credentialing assessor, mentor coach, and coaching supervisor. She is known for her creativity in designing and facilitating learning environments that create community and catalyze deeper transformation, while simultaneously embodying the content. 

    ICF Credit Hours

    • Each cohort earns 75 training hours including 10 MCC mentor coaching hours (7 group, 3 individual), which will fulfills the ICF’s MCC training requirements. And receive an ICF Level 3 Certificate from Zovak Consulting on completion.

    If you miss part of the course...

    Limited make-up ability (up to 5 hours, which assumes participation in the intro session) is available for those who miss an in-person experience (or portion thereof). Additional make up can be scheduled at $250 per hour.

    Approved by the International Coaching Federation

    The ICF examined and approved Level 3: The Art of Masterful Coaching delivered in partnership with Zovak Consulting, the organization of record with the ICF for this course. What does this mean for you? You're getting verified world-class training. 

    Completing the training and mentor-coaching hours earn a full ICF Level 3 Certificate.

    Level 3: The Art of Masterful Coaching (Full Program) Pricing and Dates

    $5,800 Early Registration with 1-2 payments
    $6,300 Standard Registration or 3-8 payments

    2024 Level 3 Full Program
    Introductory Session: Aug 28, 2024, 8 AM - 10 AM Pacific
    Intensives 1-2: Sept 25Oct 16, 2024, 8 AM - 4 PM Pacific
    Intensives 3-8: Nov 13Dec 11Jan 15Feb 12Mar 12Apr 9, 2025, 8 AM - 12:30 PM Pacific

    (Click the links to see your local time zone. Triad session dates will be scheduled at the Plenary sessions. *Please note that the US time change from 11/3/24 to 3/9/25.)


    Q: How long do I have to apply for an MCC using these training hours? 
    A: There's no time limit on using training hours for an MCC. You may earn them now, and apply for an MCC 2, 5, 10 years later under the ICF's current credentialing policy.

    Q: I don't have a PCC yet, can I join this program?
    A: Sorry, no. The ICF require all participants hold an active PCC to join and complete a Level 3 Certificate program.

    Q: Can I use this training to renew my PCC?
    A: Yes. You'll receive 75 training hours, which are all Core Competency. Add the ICF's free Ethics class to complete your renewal CCEs. See detailed renewal information here.

    Q: Should I wait until I'm closer to the 2,500 client coaching hours needed for MCC?
    A: No. To wait, you're saying you want to coach at a PCC level for thousands of client coaching hours, then hope to level up to an MCC prior to your application. Instead, learn how to coach at an MCC level now. You'll be using and improving on your new MCC skills for years as you coach your 2,500 hours. Plus, as a more effective coach, you may find it easier to get new and higher paid clients.

    Q: How do I get an ICF Level 3 Certificate?
    A: Take the Level 3: The Art of Masterful Coaching Full Program or a Cohort three times. Delivered in partnership with Zovak Consulting, the organization of record with the ICF for this course. 


    Keith WebbIf you're a Christian leader and want to multiply your impact, we can help. I developed The COACH Model® and our ICF-approved Christian coaching training to help you achieve organizational results while simultaneously developing people.

    Since 2005, we led leadership development and coaching processes in more than 30 countries from over 350 organizations. In the past 3 years, we trained more than 10,000 leaders in coaching skills.

    Learn more about us »



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