Coaching Mastery Certificate Program

ICF-approved coaching training in Atlanta, Seattle, Barcelona & Bangkok. Early Registration discount available.
This program regularly sells out 4-8 weeks early. Don't wait!

Discover How Coaching Can Multiply Your Impact

If you want to know what it takes to make a greater impact... if you want to see people transformed… if you want to multiply your efforts… then you owe it to yourself and others to carefully consider what follows.

Hi, I'm Keith Webb the founder of Creative Results ManagementOn this page, I'll show you it's possible to multiply your impact and to develop others around you. You can:

  • Reach your goals and develop other people along the way.
  • Replace your burden of having all the answers with the freedom of having the right questions.
  • Stop lamenting over the lack of new leaders and empower the ones you have.
  • Overcome the awkwardness of supervising people in different locations. 

Multiplying your impact is possible.

The difference between you and others is that you will know how. It took me 15 years to learn.

I'll also share with you about our All-In-One ICF ACC™ coaching training. This program will equip you to multiply your impact and enable you to be certified as a professional coach by the world's largest coaching association.

"I researched 3 training programs before I chose Creative Results Management. The training exceeded my expectations for skills, Christian perspective, discovery, and preparation for my coaching ministry and my coaching business."

Bernardine Eckelkamp, (Received her ICF ACC in 2015)
St. John's Lutheran Church
Best Foot Forward

Confessions from a Ministry Leader

You may already know who I am through my book, The COACH Model For Christian Leaders. But in case this is your first visit, my name is Keith Webb and I lead Creative Results Management and am also a staff member of Church Resource Ministries.

Over the past 25 years, I've led a church planting ministry in Japan, created a leadership development process in Indonesia, and built a global coaching training company.

It hasn't been easy, and to be honest, until lately, not as fruitful as I hoped. 

You see, until a few years ago, I had a ton of vision, but not the skills needed to develop other people around me while doing the ministry.

Are You Reaching Your Ministry Potential Or Ready to Quit?

Personally, I know how challenging it can be to minister. Whether you are launching a new church or working in a foreign country or supervising people in 4 countries, I've been there. 

And the pace is speeding up. People are more spread out. It is hard to keep up. 

I thought if I could just work smarter, more efficiently, I could see the ministry impact I hoped for. There were just too many needs and too much to do.

"Recruit others to join you," was the advice I received. I did. The administrative load multiplied with each new teammate. Soon I was busy filling out forms instead of building into the lives of others.

Developing myself and others to be effective in ministry turned out to be my biggest challenge of all.

Perhaps you can relate to these statistics:

  • 57% of pastors say they would quit if they had another job. 
  • 5.5% of cross-cultural ministers leave the field each year, most of them for preventable reasons. 
Most of these are experienced ministers, not people in their first years of ministry. They are weary.
I don't tell you these things to discourage you. Rather, I want to be real about the challenges we face.
If you don't approach ministry in new ways, then your ministry will likely never reach its potential. 

I don't want that for you, and I'm sure you don't want that, either.

That's why I developed an extremely practical solution to show you HOW TO AVOID BEING INEFFECTIVE in ministry.

It's called The COACHING MASTERY CERTIFICATE PROGRAM. It provides literally everything you need to know to multiply your ministry AND develop others - even those who live at a distance from you.

"I was frustrated with not being able to help leaders move forward. I was discouraged - ready to quit - wanting to give up on God’s calling. This coaching training revitalized my ministry. Through coaching I saw leaders own the ideas we talked about and actually implement them. The results have change them, and me!"

Tom Nunziato, ACC
Church Resource Ministry

Built On 3 Biblical Principles, That I Overlooked for 15 Years

It's one thing to not have access to the ministry principles we need to be effective. It's entirely another thing to have them right in front of us and overlook them. I did for 15 years!

These 3 principles are not difficult to understand. In fact, you may already "know" them. The difficulty is living them out in day-to-day ministry.

Principle #1

The Holy Spirit is constantly teaching and reminding. A minister's role is to assist people (when they need it) in hearing from Him and responding well. Do you know how to draw out of others what the Holy Spirit put in?

"But the Counselor, the Holy Spirit, whom the Father will send in my name, will teach you all things and will remind you of everything I have said to you." John 14:26

Principle #2

God has a calling for everyone. He has things prepared for them to do that will amaze you and me! How confident do you feel helping people discover their calling?

"For we are God's handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do." Ephesians 2:10

Principle #3

A minister's role is to equip others for ministry. When we do most of the work, make the decisions, or overly direct we are not equipping others for ministry. The challenge is: how do you equip people while running a busy, demanding ministry?

"So Christ himself gave the apostles, the prophet, the evangelists, the pastors and teachers, to equip his people for works of service, so that the body of Christ may be built up..." Ephesians 4:11-13

I don't expect that these 3 principles are new to you. The challenge is living them out in the midst of a busy ministry schedule. The COACHING MASTERY CERTIFICATE PROGRAM will help you do just that.

"This program has relieved much of my stress as a leader. By trusting the Holy Spirit, and believing in people, I no longer think I need to produce solutions for everyone."

Todd West
Senior Pastor, Oasis Church

This Is Not Theory, But Proven, Ministry-Tested Methods

We don't share theories in this program. Everything we talk about has been PROVEN - first in my own ministry experience, and then in the experiences of thousands of others in ministry.

Everyone means something different by the word "coach." The practice of coaching has developed tremendously over the past 10 years. I've been right at the center of that development. 

My own coaching experience includes more than 1,000 coaching hours with 125 clients. I was awarded Professional Certified Coach by the International Coach Federation (ICF) and served as President of the ICF Washington State Chapter (2012-2013).

My Doctor of Ministry project explored how to develop indigenous Indonesian leadership through coaching.

You can find Christian coaching training that may be cheaper, easier, and faster - and guess what you end up with? A few skills, a new vocabulary, and a nice certificate.

This program will DRAMATICALLY INCREASE YOUR MINISTRY IMPACT. If you do the work and follow the flexible process that we lay out for you, you will see results. I guarantee it.

Why? Because this program moves beyond just my ideas of what might work and teaches you precisely what does work - and how to do it. It's 100 percent ministry-tested, ready for you to use.

"This training revolutionized my ministry. Before the program I was more of a "top down leader" - talking at people, giving information, asking if they understand, while patting them on the back as I sent them out the door. Now I ask the right questions to draw people out, quickly get deep to the heart of issues, and allow them to be part of the decision making process. This is one of the best investments I have made in my leadership development."

Brian Ricci
Northwest Regional Director, Bridges International

Everything You Need to Get Your Professional Coach Credential

You may be planning to mostly coach others in your ministry. If you do, no doubt about it, you will see results. 

But wouldn’t it also be great to have the world’s largest professional coaching association certify you as an excellent coach? 

The COACHING MASTERY CERTIFICATE PROGRAM can help you get a professional coaching credential.

The International Coach Federation (ICF) has 34,000 members in 145 countries. I have worked with the ICF for years as a chapter board member in Singapore and Seattle, and more recently as the ICF Washington State Chapter President.

The COACHING MASTERY CERTIFICATE PROGRAM has been examined by the International Coach Federation. They went over our program with a fine-tooth comb. The ICF approved the whole program as 73 Approved Coach Specific Training Hours, which we call our All-in-One ICF ACC™.

What does this mean to you? It means...

  • The world's largest marketplace coaching association approves this training.
  • You can join the ICF as a Coach Member using these training hours.
  • You can apply for a professional coaching credential from the ICF after completing this program.
Don't spend time and money on another program only to be disappointed later that it's not recognized by the ICF.

The COACHING MASTERY CERTIFICATE PROGRAM exceeds the ICF’s coach training requirement to become professionally credentialed as an Associate Certified Coach (ACC). Their coaching standards are strict. But how valuable is an “easy" credential? Not very!

More than 225 of our graduates have received an ICF coach credential. You can too!

It's like 3 programs in one! The Coaching Mastery Certificate Program is your All-In-One ICF ACC™ solution to get your ICF Associate Certified Coach credential through the easier the ICF's ACC ACSTH application. You can find the ICF's requirements here.

Do you already have your ACC? You can use these training and mentor-coaching hours toward your Professional Certified Coach (PCC) credential.

"The training was exactly what I was looking for. I immediately began to coach people in my church and community. Later, I breezed through the application process and was awarded Associate Certified Coach by the International Coach Federation."

Joe Donaldson, ACC
Pastor, Our Savior's Baptist Church


We teach and practice with you everything you need to coach effectively.

The COACHING MASTERY CERTIFICATE PROGRAM is made up of a 5-day in-person workshop, followed by 5 two-hour telephone classes, and individual mentor-coaching with an instructor. At the end of 6 months or so, you will have completed all the ICF's requirements for the Associate Certified Coach credential.

Click the Topic below to see more...

Topic 1: Introduction to Coaching Successful coaching begins in understanding what coaching is and how it works. You will learn:
  • The definition of coaching that goes beyond humanistic approaches
  • 11 International Coach Federation coaching competencies
  • 6 coaching assumptions
  • How coaching is similar and different from mentoring, supervising, consulting, etc.
Topic 2: Spiritual Dynamics in Coaching This program incorporates a Christian worldview and theology. You can coach anyone - Christian or not - the foundation of this process are Biblical principles. Specifically,
  • 4 key elements that facilitate transformation
  • The roles of the Holy Spirit and the Body of Christ in coaching
  • 4 mindsets of helping others
  • 9 ways to engage the Holy Spirit in a coaching conversation, whether you mention Him or not
Topic 3: The COACH Model® A model helps you coach holistically - being and doing - making it easy for you to focus on the other person, not what you are forgetting. The COACH Model® is easy to use, and very flexible.
  • The 5-step COACH Model®
  • 4 critical questions that will help you and the coachee to clarify the best agenda for the conversation
  • How your approach may keep people from taking responsibility for themselves, and what to do instead
Topic 4: Establishing The Coaching Relationship Coaching is a relationship. It requires intentionality, rapport, and openness. Coaches can do things to increase the effectiveness of the coaching process.
  • What breaks and builds trust as a coach
  • Discover who you could coach
  • 3 mistakes of not having a coaching agreement, and how to make one
  • 6 powerful parts of a great first coaching appointment
  • How to help people create a powerful development goal to work on over a few months
Topic 5: Effective Listening Listening is not passive. It is active and powerful. Coaches focus completely on what the coachee says and doesn't say. Effective listening seeks meaning in what is said and encourages the client to explore deeply.
  • 5 powerful listening skills
  • How to listen beyond the words - to meaning, and what is missing
  • 5 ways to communicate your interest as you listen
Topic 6: Asking Powerful Questions Powerful questions are at the heart of coaching. Just as Jesus amazed people with his powerful questions (Luke 2:46-47), you will learn how to help people learn by asking them questions.
  • 3 common mistakes people in ministry make in asking questions, and what to do about it
  • The one questioning secret that turns dull conversations into powerful learning
  • How to form the question in a way that will achieve breakthroughs in coaching conversations
Topic 7: Generating Feedback Notice the wording there? "Generating," not giving feedback. Everyone becomes defensive when receiving critical feedback, so we teach other ways to generate feedback. Then when you do give critical feedback it will be more likely received.
  • 3 questions to generate feedback from anyone, anywhere
  • The one essential principle of growth you better be practicing daily if you are serious about seeing others develop
  • "Spot" the blindspots - in yourself and others - and learn how to reduce them
  • A non-defensive way to give critical feedback
Topic 8: Direct Communication In this session we teach how to share your observations, intuitions, and feedback without jumping into counseling mode.
  • 6 ways to say it so they will consider it
  • How to help verbose or confused people get to "the bottom line" more quickly
  • Why negative emotions become self-limited beliefs and how to break the downward cycle
Topic 9: Designing Action Steps Get people into action with actions they own and for which they take responsibility. Discoveries and insights without action steps are just good ideas.
  • Why several smaller action steps are much more powerful than one large one
  • 5 critical mistakes people make in forming action steps, and how to avoid them
  • The two things to turn a ho-hum action step into a transformative step
Topic 10: Supporting Progress By Following-Up One of the most impactful things you can do as a leader is consistently follow-up on commitments others have made. We'll show you how to multiply the results of actions taken - whether the actions "worked" or not.
  • Why most follow-up, in coaching, supervision, or meetings, is ineffective
  • 3 powerful questions that will accelerate results while not raising defenses
  • How to turn the awkwardness of failure into renewed motivation and action
Topic 11: Coaching Tools We introduce the professional documents you need to help you get going right away in coaching others. As a bonus, we give you templates that you can change and use with your coachees.
  • A sample letter to get new "clients"
  • Worksheets for getting started with a coaching relationship
  • Templates for creating your own industry-standard coaching agreements
Topic 12: Becoming A Coaching Leader Once you begin to use coaching skills in your ministry, things will begin to change. Learn how to take those changes into your other leadership roles for even greater impact.
  • How to integrate coaching skills into other leadership roles
  • 10 benefits to your team, organization, or network
  • How to utilize coaching - regardless of your position in an organization

So, you are ready to coach others. Now what?

We Walk With You For 6 Months As You Coach

The real test of a training program is what happens after you go home. Can you put what you learned into action? What if you have questions?

We've got you covered! You can choose the option that will best serve your needs.

The COACHING MASTERY CERTIFICATE PROGRAM supports you in 3 critical ways for 6 months and beyond:

1. Five two-hour Teleclasses every two weeks for three months. Immediately following the in-person portion of the Program these optional group telephone classes are led by our instructor to further equip you.
    • Journey with your instructor and other participants
    • Continue to practice coaching, and receive feedback
    • Get practical coaching exercises to use with the people you coach

2. Three hours of Individual Mentor-Coaching. To fine-tune your coaching after you've had a few months of practice, one of our instructors will meet with you one-on-one by telephone. This time will move you forward and prepare you for your ICF ACC application if you wish.

3. We help you learn the skills of finding people to coach with the Essential Market Bundle. These two online courses are normally $497, but for Coaching Mastery participants you receive them free after the in-person part of the course.

These 3 ways of supporting you after the in-person training make a lot of difference in your ability to implement coaching in your ministry.

The First Step To Multiplying Your Ministry is a Click Away!

The Coaching Mastery Certificate Program is great ministry training, and great professional coaching training. More than 1,400 other ministry folks have already benefited from this training, and now you can too.

Are you ready to get started? Reserve your place now! We provide all the training and resources you need to learn to coach at a professional level. You get access to all the material for as long as you need.

The Coaching Mastery Certificate Program is just $3,247 for the complete program, including everything listed above.

BUT … if you register for the Coaching Mastery Certificate Program now, you can join for just $2,997, a savings of $250!

Need payments? I've got you covered. Our Payment Plan Registration is $747, with five additional monthly payments of $500. 

Need to raise the money? Download a sample fundraising letter to adapt and send to your donors. Many others have done this successfully.

Reserve Your Place Now


Total ICF-Approved Training Hours (ACSTH)
73 hours
5-day intensive training with coaching experts
300+ page manual

Downloadable worksheets, coaching tools, sample client agreements
Meets the ICF's training hours requirement for an ICF ACC
5 two-hour teleclasses every two weeks
Downloadable audio recordings of teleclasses
3 hours one-on-one with an Instructor
10 qualified mentor-coaching hours
Meets the ICF's mentor-coaching requirement for an ICF ACC
3 observations of your coaching with Instructor feedback
The Essential Marketing Bundle for free
Association of Christian Schools International 5 CEUs
Standard Registration $3,247
Early Registration - 30 days before $2,997

Choose Your Location and Register

You will see the exact location along with housing and travel details after clicking "Register Now."

2019 Dates & Locations

June 24-28, 2019
Early Registration until May 27
With Dr. Keith Webb, PCC &
Charles Hooper, PCC

Sept 30 - Oct 4, 2019

Early Registration until Sept 2
With Dr. Keith Webb, PCC &
Lori Webb, PCC

Barcelona (In English)
October 21-25, 2019
Early Registration until Sept 23
With Dr. Keith Webb, PCC &
Félix Ortiz, ACC

2020 Dates & Locations

January 2020
Join the waitlist to be notified.

Bangkok (In English)
Feb 2020
Join the waitlist to be notified.

Why This Decision Is A No-Brainer

My hope in sharing this information with you is to help you avoid being ineffective in your ministry and instead fully live out your calling, develop others, and multiply your ministry. That's why I've priced it affordably so that as many people in ministry as possible can take advantage of it.

Maybe you're thinking, "I'm not sure... it doesn't sound that affordable."

Ask yourself these three questions...

  • What would it be worth to you if you could see the ministry results you long for?
  • What would you pay to avoid the costly mistakes that could keep you running on a ministry hamster-wheel going nowhere fast?
  • What would your organization and your donors pay for you to discover what you need to know and do to be effective sooner rather than later?

Or think of it this way...

  • Other Christian organizations typically charge $2,700 to $3,800 for 60+ hour courses. Then add $950 to $1,300 for a 10 hour group mentor-coaching process. That's $3,650 to $5,100 total. Some of these courses are not "live" nor approved by the International Coach Federation. The crazy thing is people pay these amounts. 
  • It costs $1,660 for one master's class at Fuller Seminary. This practical coaching training program is less than the price of 2 seminary classes, a fraction of what you have already invested in your education.
  • You probably spend several thousand of dollars every year in travel, housing, and fees to attend conferences and training events. How much value have you received? Coaching Mastery is packed with value that you'll wish you had years ago.

Need to raise the money? Download a sample fundraising letter to adapt and send to your donors. Many others have done this successfully.

With the Coaching Mastery Certificate Program you get 73 ICF-approved training hours and 10 hours of mentor-coaching for one low price.

One more thing...

I've Got A Rock-Solid 100% Satisfaction Guarantee

I am so confident that you will benefit from this training that I offer a money back guarantee.

If you attend the training and at any time in the first two days of the 5 day in-person portion of the program determine that we haven't delivered as promised, email me at and I will promptly refund your money.

No problem. No questions asked. You have my word on it.

My friends think I'm CRAZY for doing this because they say "What if people just take advantage of you?"

To that, I say, why would I penalize the 99% of people in the world who are good people because of a few bad eggs?

So, that's why I'm happy to offer this risk-free guarantee.

The Fine Print On Graduating

This is a professional-level coaching program. I've eliminated all the busywork and keep the requirements at a minimum. I've only include those things that will most help you to coach well - and meet ICF requirements.

You must complete all the requirements in order to graduate from the Coaching Mastery Certificate Program.

Program Requirements

You have 6 months from the beginning of the course to complete these requirements:

  • Complete all live and teleclass sessions.
  • Complete all teleclass sessions.
  • Meet for 3 hours one-on-one over the telephone with an instructor.

Policies for making up teleclasses, graduating after more than 6 months, finances, privacy, etc. are right here.

Participant fees include:
  • Coaching Mastery - 5 days in-person, 5 group teleclasses, 3 hours 1:1 with an Instructor
  • Lunches and snacks during the 5-day intensive training

Costs not included are:

  • Transportation, Lodging
  • Additional room charges such as meals, drinks, internet, laundry, etc.
  • Telephone charges

Questions I'm Frequently Asked

If we were face-to-face over a cup of coffee, I would answer all your questions about the Coaching Mastery Certificate Program. But since we’re not, let me do the next best thing …

Here are the top questions I get asked most frequently, and my answers. Once you are done reading, scroll back up and register. I hope to see you soon!

Q: I work in the marketplace, not a ministry, is Mastery relevant to me?

A: Yes! The mindsets, skills, and tools we teach can be fully utilized in a marketplace environment. We teach from a Christian worldview, but our coaching processes can be used with or without Christian language. Many Coaching Mastery graduates coach in their companies and make a big impact. Our training will help you be a more empowering manager and develop the leadership capacity of those you coach.

Q: Are there any scholarships available for ministry folks?

A: Not individually. We keep our operating costs low so our program fees are as reasonable as possible. Still, it can be a challenge for some. Many ministry folks have raised the money that they needed to attend our programs through their prayer and financial supporters. Download this sample fundraising letter.

Q: How long has Creative Results Management been around?

A: Our first professional Christian coaching program was in October of 2006 in Chiang Mai, Thailand. Since then, we've held more than 80 professional-length programs (60+ training hours) around the world with more than 1,600 participants. 

Q: Why is International Coach Federation (ICF) approval such a big deal?

A: Credentials are only as good as the association behind them. The ICF's requirements are rigorous and highly respected. Our participants want the highest standard, and we help them get there with the ICF. The Coaching Mastery Certificate Program is approved by the ICF as an ACSTH program for 73 training hours. It meets the training and mentor-coaching requirements for ICF membership and the Associate Certified Coach (ACC) designation.

Q: I've heard about other coaching associations, why isn't your training accredited by these too?

A: There are many smaller coaching associations out there. We align with the world's largest and most international coaching association - the International Coach Federation (ICF). We're also a member of the Christian Coaches Network International.

Q: When I graduate from Coaching Mastery do I automatically get an ICF credential?

A: Upon graduation you will have met the training and mentor-coaching qualifications for the ICF Associate Certified Coach. The ICF also requires 100 client coaching hours and a multiple choice exam. We will show you how to apply through the easier ICF ACC ACSTH application process. More than 225 people have received an ICF ACC, PCC, or MCC credential with our training hours.

Q: What qualifies your instructors to teach coaching?

A: Creative Results Management instructors are first of all practitioners. They bring decades of on-field ministry experience and personal mastery in coaching and training. They work and live all around the world. All our coach instructors are Credentialed Coach Members of the ICF. Several of our instructors serve as leaders on their local ICF chapter boards. Click to see the instructors.

Q: Are the instructors successful coaches?

A: Yes, and recognized by their peers as such. See above.

Q: What coaching credentials do the instructors have?

A: All faculty are a minimum of ICF Associate Certified Coach and several are Professional Certified Coach and Master Certified Coach.

Q: How much of the training is voice-to-voice vs independent or self-directed?

A: All of the Coaching Mastery Certificate Program's 73 training hours are voice-to-voice.

Watch out for organizations that count self-study, independent work, or client coaching hours as coach training hours. The ICF and other coaching associations only count live voice-to-voice instruction as training hours. Don't be disappointed to learn later that your coaching training doesn't count toward and ICF credential.

Q: What support does Creative Results Management offer Coaching Mastery graduates?

A: Our website allows participants to login and track their progress throughout their program. They are able to create a profile, interact with other participants and graduates, and access bonus training materials and resources. 

We offer Elective Courses as teleclasses on topics that will further equip and support you. You can even purchase a license to train our 1-3 day version yourself.

Q: What if I this training doesn't meet my needs?

A: No problem. If you attend the training and at any time during the first 2 days of the 5 day in-person portion of the program determine that we haven't delivered as promised, I will promptly refund your money. You have my word on it. (See my satisfaction guarantee above.)

Q: What if I have a question or need support?

A: We are here to help. Simply email me at

Join the Coaching Mastery Certificate Program


Keith WebbIf you're a Christian leader and want to multiply your impact, we can help. I developed The COACH Model® and our ICF-approved Christian coaching training to help you achieve organizational results while simultaneously developing people.

Since 2005, we led leadership development and coaching processes in more than 30 countries with over 350 organizations. In 2018 alone, we trained 3,646 leaders in coaching skills.

Learn more about us »



We work remotely to keep rent from raising the price of our coaching training. The best way to contact us is via email. We can give you a call, if you wish.

Monday - Thursday 9am to 5pm (Pacific time)

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Creative Results Management.
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